Goldie Blox: A construction kit designed for girls
Do you know any female engineers or coders? I only know a handful. Only 11% of engineers are women! Maybe that’s because the profession doesn’t appeal to the female stereotype? For some reason, constructing kits, LEGOs, marble mazes, video games ect. are typical gifts for boys only.
But Debbie Stirling, the founder of Goldie Blox, decided to put an end to that, and started to investigate how the profession could appeal more to them. She launched a Kickstarter.com campaign raising funds and it became Goldie Blox.
But who is Debbie Stirling? MSMagazine describes her like this:
If Goldie Blox is locked in a cell in the top room of a tower guarded by evil monsters and fire-breathing dragons, she doesn’t wait for a prince to ride in and rescue her, winning her heart in the process. Oh no.
Instead, she builds her way out. Using whatever objects she can find, she invents a system that rips the bars off of the window, distracting the menacing creatures below. Next, using string and a block of wood, she quickly devises a makeshift elevator and lowers herself to safety.
Debbie’s parents never gave her LEGO’s or K’NEX for birthday or christmas, it just never occurred to them. But she is convinced, that these toys develops engineeringskills and a taste of the profession. Therefore, Debbie was not introduced to the engineering term before she entered high school and joined a mechanical engineering class. After that, things took off. She is now an engineer graduated from Stanford University, and she’s got her own toy company: Goldie Blox.
Goldie Blox is not just a pink construction toy. Debbie spend the last year researching “how do we get girls to like a construction toy?” and the conclusion: Boys like building, girls like reading. The issue is to combine constructing and reading.
Goldie Blox consist of a construction kit, an app and a book. In the book set the girls can read a short story about the main character Goldie and her friends and whatever problems they might be facing. According to Debbie, this combination gives engineering a female touch.
Now its gonna be interesting to see if Goldie Blox will be a success. For now, you can only preorder. Her kickstarter.com campaign was a success, in one month she reached her goal of 150.000$ and landed on almost the dobble of that 285.881$ pledged by 5519 backers! So hopefully we will see more from Goldie Blox and Debbie Stirling in the future.
Watch the launch video of Goldie Blox here:
visit the Goldie Blox homepage: http://www.goldieblox.com/
visit her Kickstarter campaign: http://www.kickstarter.com/projects/16029337/goldieblox-the-engineering-toy-for-girls
Thanks to Trudy from fingerprintprojects.com for letting me know about Goldie Blox!
Martin, You are too kind! Thank you for the mention. The vision of this innovative young lady and her ambition to get more girls into engineering needs to be shared and fits well with your blog.
As an aside, I think you would also enjoy reading “Creating Innovators” by Tony Wagner. Wagner gives examples of young innovators and interviews them about educators who influenced them and the upbringing their parents provided them. Play, passion and purpose feature significantly. He also profiles ed institutions and educators within them such as MIT Media Lab, d.studio, Olin College and others. There is a link on my book shelf and the Creating Innovators site is worth a visit. Cheers, Trudy.
Great post, and great job Debbie is doing! Trudy, I know Tony Wagner and “Creating Innovators”. The integration of the videos in the ebook is a great way to innovate the book as a media :) Tony’s ideas are very much equal to Ken Robinson’s…
Tony Wagner? I’ll check him out! Don’t know him yet :) I do know Sir Ken Robinson though! I think his idea about what schools can’t teach kids, match perfectly on Caine Arcade ( https://constructingkids.com/2012/09/18/follow-up-what-happend-to-caines-arcade/ ) and Kelvin Doe ( https://constructingkids.com/2012/11/23/innovative-15yo-wonderkid-from-sierra-leone-gets-a-chance-at-m-i-t/ ).
Back on topic, If Goldie Blox is a construction kit for girls, because is mixes building and reading, what about this then: https://constructingkids.com/2012/11/05/book-review-how-machines-work-build-your-own-working-models/